Privacy Policy

Last updated: September 22, 2025

SmartViva operates this store and this website, including data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the "Services"). SmartViva is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed in accordance with this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we mean any data that identifies you or can reasonably be linked to you or another person. Personal information does not include data collected anonymously or data that has been de-identified so that it cannot reasonably be identified or linked to you. We may collect or process the following categories of personal information—including inferences drawn from such information—depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related information.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to your cart, save to your wish list, or purchase, return, exchange, or cancel, as well as your previous transactions
• Communications with us, including information you provide in your communications with us, for example, when submitting a complaint to customer service.
• Device information including information about your device, browser or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you use or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide your personal information to us by any other means.
• Automatically through the Services, including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers , including when we engage them to enable certain technology or when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Provide, personalize, and improve the Services. We use your personal information to provide the Services to you, including fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and the items you are interested in, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, facilitating returns and exchanges, allowing you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, as well as showing you online advertisements for products or services on the Services themselves or on other websites, including based on items you've previously purchased, added to your cart, or performed other activities on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or respond to potentially fraudulent, illegal, dangerous, or malicious activity, protect public safety, and ensure the security of our services. If you choose to use the Services and register for an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other information with anyone.
• Communications with you. We use your personal information to provide customer service, respond to your requests, effectively provide services to you, and maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation, or other contentious legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

Under certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties that provide services on our behalf (for example, IT management, payment processing, data analysis, customer service, cloud storage, order management, and shipping).
• With business and marketing partners to provide marketing services and display ads to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for personalized advertising and marketing purposes based on your online activity across various merchants and websites. You can exercise your rights to opt out of such uses here.
• When you instruct, request, or otherwise consent to the disclosure of certain information to third parties, for example, to send you products or through the use of social media widgets or login integrations.
• With our affiliates or, in general, within our business group.
• In connection with a business transaction, such as a merger or bankruptcy proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or other similar requests), to enforce our Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services to you. In order to provide and improve the Services to you, the information you submit to the Services will be transmitted to and shared with Shopify and with third parties that may be located in countries other than your own. Additionally, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and the Shopify platform. To provide these advanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and the Shopify platform. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of that information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can review the Shopify Consumer Privacy Policy . Depending on where you live, you may be able to exercise certain rights regarding your personal information here. Link to Shopify's privacy portal .

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you access links that lead to sites not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee or assume any responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information contained therein. Information you provide in public or semi-public spaces—including information you share on third-party social media platforms—may also be visible to other users of the Services and to users of those third-party platforms, without limitation on their use by us or any third party. The inclusion of such links does not imply any endorsement of the content on those platforms or their owners or managers, unless expressly stated on the Services themselves.

Data of minors

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors under the law applicable in your jurisdiction. If you are the parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the information provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as those terms are defined in applicable law) personal information from persons under the age of 16.

Security and retention of your information

Please note that no security measures are perfect or foolproof, and we cannot guarantee "absolute security." Furthermore, any information you send us may not be protected during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on several factors, including the need to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may deny your request where permitted by law.

• Right of access. You may have the right to request access to the personal information we hold about you.
• Right to erasure. You may have the right to request that we erase the personal information we hold about you.
• Right to rectification. You may have the right to request that we rectify inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt Out of the Sale or Transfer of Data for Targeted Advertising. Depending on where you live, you may have the right to opt out of the sale or transfer of your personal information, or to opt out of the processing of your personal information for purposes considered targeted advertising, under applicable privacy laws. You can exercise your rights to opt out of such uses here . Please note that if you visit our website with the Global Privacy Control opt-out signal turned on, depending on your location, we will automatically treat that visit as an opt-out request for the device and browser you are using. If we are able to associate the signaling device with a Shopify account, we will apply the opt-out request to that account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. With the exception of the Global Privacy Control signal, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.
• Managing your communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option provided in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you've placed.

You can exercise any of these rights in the locations indicated within the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including those related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting a request submitted by a representative, we will require that the representative provide proof that they have authorized you to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within a reasonable timeframe, as required by applicable law.

Claims

If you have any complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities here .

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the UK, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or any equivalent contract issued by the UK competent authority, as appropriate, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last Updated" date, and notify you of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can contact us through the official page: 👉 smartviva.store/pages/contact For the purposes of applicable data protection legislation, SmartViva acts as the controller of your personal information.